Ever since Harold Ramis’ Groundhog Day found Bill Murray reliving the same day over and over again, Hollywood has recycled the premise repeatedly. Happy Death Day (previously titled Half To Death) is the latest low-budget horror from producer Jason Blum puts a murderous spin on the concept.

Jessica Rothe (La La Land) stars as a student who is forced to relive the day of her murder until she can work out who killed her and why. Day loop movies continue to find new ways to update the concept, Edge of Tomorrow is perhaps the most successful (creatively speaking) in offering something new. The low point being the thinly veiled Groundhog Day knock-off 12:01 starring Helen Slater and Johnathan ‘Weekend At Bernie’s’ Silverman.

Blumhouse Films has enjoyed a bumper 2016 thus far, Split and Get Out made more than $500 million combined from worldwide audiences. The numbers are even more impressive when you take into account that Blumhouse Films spent less than $14 million making both movies. Insidious Chapter 4 was due to be released in October and Happy Death Day was scheduled for the new year. However, Jason Blum so impressed with Happy Death Day, that he decided to swap the movies release dates around.

While that might be bad news for fans of Insidious, I kind of love the fact that Blum has opted to keep 2017 the year of original movies and no sequels from his studio.

Directed by Christopher Landon (Paranormal Activity The Marked Ones), Happy Death Day is released in UK cinemas on October 20th.