From Eli Roth, the gleefully warped mind behind Cabin Fever, Hostel and Thanksgiving, comes the summer horror treat guaranteed to put you off Mr Whippy for life.

Ice Cream Man rolls its vintage van of terror into cinemas on 7th August, serving up a gloriously gory, deeply inappropriate slice of bad-taste mayhem. This is Roth back in full sicko carnival-barker mode, all sticky fingers, screaming kids, splattery kills and one very cursed cone. Basically, you’ll never look at a Flake 99 the same way again.

In an idyllic summer town, something sinister is being served from the local ice cream van. When children tuck into the sweet treats, they develop an insatiable hunger, and it is not for seconds. With every scoop, once-innocent kids transform into pint-sized butchers, turning the town’s adults into the main course.

Ari Millen (Orphan Black) stars as the sinister server of frozen horrors, while Charlie Zeltzer plays the boy who realises there is something seriously wrong with the town’s favourite dessert stop. The cast also includes Benjamin Byron Davis (Guardians of the Galaxy Vol. 3), Karen Cliche (Thanksgiving), Dylan Hawco (Heartland), Sarah Abbott (Black Mirror), Shiloh O’Reilly (Thanksgiving), Kiori Mirza Waldman, Charlie Storey (Thanksgiving) and Roth himself.

Written by Roth and longtime collaborator Noah Belson (Cabin Fever), Ice Cream Man promises exactly the kind of outrageous, imaginative, wildly wrong-headed kills horror fans queue up for. If Thanksgiving proved Roth still knows how to turn a joke premise into a full-blooded splatter ride, this looks like the next sticky, nasty step. The film also features music from legendary GRAMMY-nominated rapper and actor Snoop Dogg, with GRAMMY-winning rap icon Nas among the executive producers.

Lock the freezer. Hide the sprinkle, and hope you don’t hear the chimes as the Ice Cream Man arrives in UK cinemas on August 7th, check out the Green Band trailer below.