In a move nobody (or spherical object) could have foreseen, Blumhouse Productions is making a horror movie based on Mattel’s classic Magic 8 Ball toy. Mattel is developing a range of movies and TV shows based on their beloved toys with Barbie, Hot Wheels, and Masters of the Universe, all immediately more obvious for the big screen treatment.
There is a strong case to be made for just how cinematic can a movie be when it’s premise boils down to shaking a ball that offers non-specific predictions. That said, Jason Blum was able to make two reasonable horror movies out of Ouija, and I’m sure Magic 8 Ball will be given a suitably modern spin. In a statement announcing the project, Mattel Films spoke passionately about the project.
“Since the 1950s, Magic 8 Ball has inspired imagination, suspense and intrigue across generations. This iconic toy has a built-in connection with fans and untapped potential for storytelling. There are no partners better suited to tell the Magic 8 Ball story in collaboration with Mattel Films than Jeff Wadlow and Blumhouse Productions, whose unique approach to the thriller genre has captivated audiences worldwide and has gained widespread accolades.”
Blumhouse Production founder Jason Blum added;
“As fans of Mattel and their iconic brands, we’re looking forward to bringing Magic 8 Ball, one of their most celebrated toys, to life, and playing against expectations in doing so. We look forward to partnering with Mattel Films to put this project on the fast track to the big screen and create a memorable experience for moviegoers.”
Magic 8 Ball will be directed by Jeff Wadlow who previously helmed Truth or Dare for Blumhouse which was released last year. When it comes to producing cost-effective high-concept horrors, Jason Blum has dominated the market with hits such as Insidious, Get Out, Happy Death Day, Split, Us, and the recently released Ma. There are currently no details on when Magic 8 Ball will be released, but given how quickly a Blumhouse project can go from development to shot, it could be as early as the new year.
