In keeping with the tone of the JJ Abrams-produced mystery franchise, the long-delayed Cloverfield 3 didn’t just drop a trailer during the Super Bowl; the whole movie drooped on Netflix two hours later.

Previously titled The God Complex then briefly titled Cloverfield Station, the thrice retitled The Cloverfield Paradox is now available to stream on Netflix. While it wasn’t a surprise that Netflix was looking to take the troubled film off of Paramount, I don’t think anybody was expecting the movie to be released without warning.

The third Cloverfield movie has had a very problematic time getting to audiences. Initially scheduled for release February 2017, the film was repeatedly delayed with reports surfacing that Abrams wasn’t happy with the cut he saw. Extensive reediting took place to rework the story, and Paramount tentatively set an April 2018 release date. However, given the solid box office results both Cloverfield and 10 Cloverfield Lane achieved, the fear from Paramount was that Paradox would flop and kill the franchise. Netflix doesn’t release viewing figures, so with no way to gauge the success of failure beyond Rotten Tomatoes, it’s a neat way to avoid a potential misfire.

The Cloverfield franchise is set to expand with recent news that a fourth instalment has already been shot. Directed by Julius Avery, (Son Of A Gun), the currently titled Overlord takes the anthology franchise back to World War 2 for a supernatural thriller that will serve as a part prequel to the first movie. Regardless of The Cloverfield Paradox’s difficulties, I am loving what Abrams/ Bad Robot are doing by taking an anthology approach to the franchise. Dropping a movie that the casual moviegoer didn’t even know was a thing is a great way to generate buzz around The Cloverfield Paradox, well played Abrams, well played.

Starring Daniel Brühl, Elizabeth Debicki, Aksel Hennie, Gugu Mbatha-Raw, Chris O’Dowd, John Ortiz, David Oyelowo, and Zhang Ziyi, The Cloverfield Paradox is now streaming on Netflix.